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Saturday, 15 January 2011

More Key Terms

Ideology- Body of beliefs or views belonging to an individual or group taught by society.

Semiotics- This is a way of explaining how we make meaning.

Demographics- Demographics are the statistical characteristics of human populations, such as age and income that are used by businesses to identify markets for their goods and services.

Psychographics-In the field of marketing, demographics, opinion research, and social research in general, psychographic variables are any attributes relating to personality, values, attitudes, interests, or lifestyles.

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