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Tuesday, 15 February 2011

Who would be the audience for your media product?

From the research we did and the answers we received this gave us a clear understanding of what audience best fit out thriller film. We asked such questions as “do you feel PG or 12A films are more popular than 15 and 18 rated films?” and “what conventions do you find useful effective in film openings” in our questionnaire. We also asked demographical question such as age and gender to help us to target a specific group of people. We came to a conclusion that we would target the age group of 12/12A for our audience as the research suggested this age group preferred the thriller genre and also people found PG and 12A films to be more popular. The questionnaire also helped us to discover that flashbacks are most effective in film openings.

British Board of Film Classification
Suitable only for those aged 12 and over. No-one younger than 12 can rent or buy a 12 rated VHS, DVD, Blu-ray Disc, UMD or game. Films in this category may include infrequent drugs, infrequent use of strong language, brief nudity, discreet sexual activity, and moderate violence.
Our group picked our film to be rated 12 as it has potential to include moderate violence and infrequent strong language. We did consider altering our thriller opening to be less violent and less strong language as we have included some supernatural fantasy, which the younger generation may enjoy, but we decided against that idea.

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